14 08 2010

Google and the Search for the Future

Publié par Share dans Google

On one thing, however, Google is willing to bet: « The only way the problem [of insufficient revenue for news gathering] is going to be solved is by increasing monetization, and the only way I know of to increase monetization is through targeted ads. That’s our business. »

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13 08 2010

Unica Becomes Another IBM Acquisition

Publié par Share dans Unica

IBM has gone to the market again and purchased marketing software maker Unica for $480 million cash. Once Unica shareholders and regulatory branches approve, the deal should close in the fourth quarter and Unica’s 500 employees will be integrated into IBM’s Business Analytics and Optimization Consulting division.

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13 08 2010

How Can We Help?

Publié par Share dans Geo-localisation

And so Placecast  is especially interested in gauging consumer receptivity to proximity marketing in this survey. When they asked if people would be interested in receiving location-based (GPS-directed) text messages that included discounts, coupons and offers, only between 26% and 28% of men and women said outright that they didn’t like the idea. Between 36% and 38% felt that sort of service might be useful, although many felt that it all depended on the offer. And again, the parents of kids under six led the respondents, with 45% of this group saying they think it might be useful, compared to 37% of those with kids over six and 31% of those with no children in the house.

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12 08 2010

Pushing Boundaries: Exploring the Evolving World of Display Media

Publié par Share dans Data Exchanges, Demand Side Platform, RTB (Real Time Bidding)

The transfer of data integration into ad exchanges and DSPs coupled with technology and real-time bidding (RTB) capabilities are increasing at a rapid rate, almost as rapidly as the industry is changing.

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12 08 2010

Privacy Baked In From The Beginning

Publié par Share dans Simulmedia

FTC chairman Jon Leibowitz offered up a new way for online companies to think about protecting privacy, right before suggesting that if the industry doesn’t make a lot of progress on this issue, it could face everything from congressional action to a national do-not-track list (not unlike the do-not-call list).

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11 08 2010

Report: Nearly 17% Of Exchange Ads ‘High Risk’

Publié par Share dans Verification Companies

A full 16.9% of inventory served by ad exchanges was high risk for advertising, while 6.3% of inventory served via ad networks was high risk, and 3.8% directly via publishers was considered high-risk.

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11 08 2010

AddThis transitions to behavioral advertising, ignoring key privacy questions

Publié par Share dans Uncategorized

According to the announcement, anonymous profile information for over 200 million users, including the pages they have visited on AddThis publisher sites, is now available to other ad delivery companies in real time bidding.

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11 08 2010

Google’s Next Frontier: DirecTV Partnership

Publié par Share dans Google, Television / IPTV

DirecTV will benefit as Google will brings new advertisers onto the cable space: about a third of Google’s TV advertisers haven’t used the medium before. Google TV ads can be narrowly targeted to reach certain demographics, which should grow advertisers’ return on investment and convince them to spend more.

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11 08 2010

Do You Really Think Online Privacy Exists?

Publié par Share dans Data Privacy (Données Personnelles)

Personalized ads provide convenience, but it means companies know everything about consumers, from what search queries they make to the coffee they drink to the books downloaded from Amazon onto their Kindles. The information is indexed, downloaded and cross-referenced.

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11 08 2010

Social: The Next Frontier of Behavioral Targeting?

Publié par Share dans Social Networks (Réseaux Sociaux)

Each of the big three social networks has unique characteristics that open the door to extensive behavioral opportunities – from campaign extensions to standalone social campaigns.

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10 08 2010

ValueClick Unifies Performance Advertising Solutions to Create Platform Services; Unveils Retail Solution at eTail East

Publié par Share dans ValueClick

ValueClick, Inc. (Nasdaq:VCLK) today announced the introduction of Platform Services, a new offering within its ValueClick Media division created to integrate the company’s data, audience targeting and technology assets into a single solution for more efficient delivery of large-scale digital marketing programs.

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10 08 2010

Position Matters: Interview with Sarah Fay – Digital Media Trends and Challenges

Publié par Share dans e-commerce

Behavioral targeting allows advertisers to know when a consumer is in market for the category of products they sell. In addition, advertisers are placing their product messages right inside eCommerce sites to get closer to consideration when consumers are in buying mode.

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10 08 2010

What Would Happen If Viewers Got A Choice of Ads?

Publié par Share dans Uncategorized

The research also found that attitudes and preferences significantly shift when consumers are educated about behavioral targeting or when they are offered ways to control their exposure to these ads.

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10 08 2010

Google Torn Over Personal Data Use

Publié par Share dans Data Privacy (Données Personnelles), Google

The Wall Street Journal has obtained a “confidential,” seven-page Google “vision statement,” which agonized over the issue of online privacy, and what liberties it should take with the vast amount of personal and behavioral data it collects from consumers.

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10 08 2010

Magnetic Brings Search Retargeting to Online Video Ads

Publié par Share dans Search retargeting

Magnetic will begin integrating its data with video ad networks like those operated by BrightRoll and others, the search retargeting firm announced today. The company hopes to kick-start search retargeting in the video space – which remains relatively nascent in comparison to the more developed display ad market

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09 08 2010

VH1, Foursquare launch mobile sweeps initiative

Publié par Share dans Foursquare, Geo-localisation

« We feel like location-based networks are going to be the next big thing, » said Noah Vadnai, VP of VH1 Mobile. The network is targeting consumers on a regional basis with the program, said Stephanie Werner, VP of VH1 promotions and partnerships. « This is a perfect fit [for us] because we’re going to get the word out there about great music and what’s happening at local venues, » she said.

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09 08 2010

IAB Ad Network Guidelines: Providing Greater Brand Safety

Publié par Share dans Uncategorized

Advertisers have had growing concerns when it comes to buying inventory through networks and exchanges. They often wonder: « How will my brand be protected? Where will my campaign really run? How do I make sense of the various targeting capabilities and data sources? » In light of these concerns, the IAB has released the “Networks & Exchanges Quality Assurance Guidelines

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09 08 2010

You Got a Friend in Remnant Ad Inventory

Publié par Share dans Uncategorized

Peer 39’s Amiad Solomon and AudienceScience’s Denise Colella and recently taught a professional development class through the IAB and ScribeMedia.org makes a video teaser of the presentation available.

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09 08 2010

Turning Their Survey Data Into Your Survey Data

Publié par Share dans Uncategorized

As content websites fragment audiences into more and more tightly defined demographics, your site’s target is by definition going to look less and less like a « representative sample » of anything. That’s not to say that a survey of U.S. consumers or U.S. internet users (still two different demos) isn’t useful any more.

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06 08 2010

The Big Interview with Sir Martin Sorrell

Publié par Share dans Data Privacy (Données Personnelles)

In an interview with WSJ’s Alan Murray, WPP CEO Sir Martin Sorrell conceded that advertisers must do better to inform customers about the tracking and mapping of online behavior. On the U.S. economy, he characterized the last 6-7 months as « America Bites Back » but wonders how long the recovery will last.

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06 08 2010

Targeted Advertising: There are No Monsters Hiding under the Bed

Publié par Share dans Bizo

To make it real, as a consumer, you are one of hundreds of millions of anonymous browsers to the behavioral ad industry. But even if you weren’t, do you really care that someone knows that you’re looking to buy a new Honda on the Web, work in the finance industry, or seem to like movies starring Ben Stiller? What’s the downside? My life just isn’t that interesting

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06 08 2010

Adapt.ly to Manage Ads Across Multiple Social Networks

Publié par Share dans Social Networks (Réseaux Sociaux)

As advertisers begin to run ads across an increasing number of social networks and sites, startup firm Adapt.ly has developed technology to help manage those campaigns from a single platform, and to help digest and evaluate the resulting performance data more easily.

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06 08 2010

Catching Up With OMMA Behavioral

Publié par Share dans Uncategorized

I thought one of the more compelling parts of the presentation involved both the added value third-party data was bringing to ads, as well as some nice demos of the ways in which real-time data merged with dynamic ad creation.

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