12 01 2010

KN Dimestore Provides Real-Time Ad Effectiveness Research For Online Ad Ops

Publié par Share dans Lotame Solutions, TidalTV

Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

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12 01 2010

Adservers Rigged to be DSP’s

Publié par Share dans Adserver, Demand Side Platform, Google

In a blog post, « Ad Servers Rigged To Be DSPs, » Brian Tomasette, director of product sales at Advertising.com, discusses on his personal blog « how it is possible to wire together DFP (DART For Publishers) to work like an ad network technology stack » and adds that ad network, Collective Media, uses DFP in this manner

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12 01 2010

Aprimo Announces Aprimo 8.5

Publié par Share dans Uncategorized

Aprimo Studio permet aux marketeurs d’exploiter le comportement des internautes, le ciblage et les leviers de communication essentiels aux campagnes de marketing …

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11 01 2010

The Cookie Won’t Crumble! Online Data Predictions for 2010

Publié par Share dans Best Off

In the same way that contextual ad technology companies have relied on machine learning technology to optimize their ad serving for the better part of this last decade, we will see a growth in behavioral optimization – the use of advanced algorithms and machine learning technology to add an additional layer of optimization to behavioral targeting. This technology can analyze and optimize data patterns in milliseconds in order to improve behavioral ad targeting.

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11 01 2010

AdMeld Hires Mobile Industry Veteran to Lead Cross-Platform Inventory Optimization Efforts

Publié par Share dans AdMeld, Téléphonie

The announcement, made today by AdMeld CEO Michael Barrett, comes a little more than a month after the company introduced the industry’s first optimization solution for both web display and mobile ad inventory. As a member of AdMeld’s executive team, Theermann will oversee all aspects of the company’s mobile operations. He will be based in the company’s New York headquarters.

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11 01 2010

Retargeting ads could boost Valentine’s spending

Publié par Share dans Retargeting / reciblage

After the big spend over the Christmas holidays, some etailers might be willing to sit back and wait for consumers to find them again, but the smart etailers are planning to bring consumers back by retargeting ads. Here is how one etailer increased both click throughs and campaign ROI.

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11 01 2010

OpenAmplify Injects Semantics Into Keyword Targeting Systems

Publié par Share dans Uncategorized

OpenAmplify, the Semantic Web platform, today launched PinPoint(TM), a new service that significantly improves the effectiveness of online advertising by delivering semantic data into keyword targeting for the very first time. PinPoint can be implemented by ad networks, ad exchanges and online publishers to intelligently identify the most relevant and appropriate keyword for ad targeting on a Web page, based on sentiments, intentions and advice expressed on that page.

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08 01 2010

What Best-In-Class Do With Behavior Data

Publié par Share dans Chiffres clés

Aberdeen Group has released a new piece of sponsored research with many insights on what data-savvy/data-rich companies are doing with their data including « ‘Best-in-Class’ companies are two times more likely to centralize data on customer behavior in the customer database. » And even though 61% of these companies say they’ll capture social data for their customer databases, only 18% are doing it today.

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07 01 2010

The limits of the exchange analogy in the ad marketplace

Publié par Share dans Ad Exchanges (Places de marché)

Jerry Neumann follows up on his recent ad exchange-related post with a cautionary post on comparing today’s commodity markets with the potential of the ad exchange model. Neumann writes, « Ads right now, especially with the behavioral targeting, contextual targeting and other data layered on top, are way too varied to be traded on exchanges like commodities. »

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07 01 2010

Pubmatic Thrives In Hybrid Digital Monetization World

Publié par Share dans Pubmatic

Josh Wetzel, VP of Publisher Services at PubMatic discusses yield optimization and this year’s plans for the company in a Q&A with Digiday’s John Gaffney. In predicting industry ad spend trends for 2010, Wetzel declines to wear rose-colored glasses, « Steady progress, in my opinion. It won’t be the year in which Coke breaks out 30 percent of its overall budget for the Internet. »

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06 01 2010

Aggregate Knowledge Raises $9 Million For Online Ad Optimization Platform

Publié par Share dans Aggregate Knowledge

The extra funds, which brings the company’s total investment to a healthy $34.5 million, will go to building and executing on the platform and business. Aggregate Knowledge historically competed directly with Directed Edge and others, but it has recently moved away from powering product recommendations for e-commerce vendors to a more general technology proposition for the online display ad industry as a whole.

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06 01 2010

Invite Media Expands into the United Kingdom and Europe with New London Office

Publié par Share dans Invite Media

Invite Media, provider of the first universal buying platform for online display media, announced today that it has opened its first international office, located in London. The move will allow agencies, ad networks and media buyers across Europe to leverage the power of ad exchanges, real-time bidding, and demand-side optimization.

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06 01 2010

Top Digital Trends for 2010

Publié par Share dans Demand Side Platform, Media Buying Platform

Demand-Side Platforms: If there was a watchword of 2009, it was efficiency. That’s likely to continue well into 2010. Internet advertising remains inefficient to buy and sell. At the same time, behavioral advertising has attracted even more marketers to the notion of buying the audiences they want, using content as one of several signals. These trends led to the construction of ad exchanges

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05 01 2010

Roundarch Releases Top Digital Marketing Strategies For 2010

Publié par Share dans Article de fond

In 2010, marketers must increase the adoption of this practice or risk losing customers. The near real-time data behavioral targeting provides is a necessity that marketers will require in order to react quickly to evolving trends in the global marketplace and positive or negative changes in consumer sentiment.

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05 01 2010

In Wake of ‘09 Data Mergers, Hyper-Targeting to Take Shape in 2010

Publié par Share dans Agences Média, Data Exchanges

The last quarter of 2009 should be partly remembered in the advertising community as a juncture when big agencies — namely Omnicom Media Group, The Nielsen Company, and WPP — announced consumer data mergers. The deals entailed the marriages of offline and online data and appeared to reveal a potentially major stepping stone in the evolution of « hyper-targeting. »

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04 01 2010

2010 Will Be a Decisive Year for Ad Privacy and Regulation

Publié par Share dans Data Privacy (Données Personnelles)

In the U.S., new legislation was expected as early as November, but did not come to fruition. That bill is now likely to be introduced in the new year. As a result, 2010 could provide a few headaches for online ad firms both in the U.S. and across Europe.

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