22 07 2010

Dapper Insights Study: How Combining Real-Time Bidding with Dynamic Ads Drives Efficiency

Publié par Share dans Uncategorized

Summary

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21 07 2010

Real-Time Bidding and the RTB Ecosystem

Publié par Share dans Demand Side Platform, RTB (Real Time Bidding)

Online advertising in a real-time bidding enabled world will drastically change the contextually adjacent sponsorship model that we’ve lived in for decades. Most important to the publishers in the above explanation of this ecosystem is the data exchange, agency buying desk and the RTB enabler. With these three entities, we can tap into our own infrastructure to start delivering highly valuable ad campaigns and more effectively monetize inventory that may otherwise go unsold.

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21 07 2010

Cadreon, Visible World in Ad Targeting Pact

Publié par Share dans Media Buying Platform

Interpublic Group’s Cadreon is bringing its demand-side Internet ad platform approach to cable via an agreement with tech company Visible World. That firm’s targeted television platform now reaches 100 million households across the U.S.

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21 07 2010

The Bifurcating Display Advertising Industry

Publié par Share dans Demand Side Platform, Microsoft, RTB (Real Time Bidding)

In recent weeks we have on-boarded US Windows Live inventory – including Hotmail and Messenger – into our exchange, providing a highly liquid pool of high quality inventory to demand partners on an RTB basis. We have integrated with each of the major DSP’s to ensure that our customers can work with the partner of their choice in accessing inventory.

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21 07 2010

How to Be Cool Like an Apple iAd

Publié par Share dans Apple iAd

Ad networks and demand-side platforms can be cool by:

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21 07 2010

IBM Working On Analytics Suite For Advertisers

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience)

Using statistical methods and measures, IBM continues to build a practice supporting advertisers and marketers. The company has a small group of people called a « practice » to support statistical analysis for large databases filled with 50 to 100 million clients.

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20 07 2010

Ad Exchanges: Disrupting the Digital Agency

Publié par Share dans Ad Exchanges (Places de marché)

The display-advertising marketplace is being rapidly transformed by the emergence of advertising exchanges. With exchanges, advertisers buy the specific audience member – based on the profile of the person visiting a particular Web page – as opposed to a general advertising buy on a media property. The transaction occurs through a system of real-time bidding that’s more similar to Google AdWords than a traditional display ad sale.

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20 07 2010

Compass Labs Secures $5 Million in Venture Funding to Continue Growth

Publié par Share dans Data Exchanges

Compass Labs enables consumers to obtain highly relevant and timely information about products and services that they are interested in. By interpreting natural language and extracting meaning from public social content, Compass Labs is able to accurately identify which user is interested in purchasing a specific product or service. Compass Labs provides merchants and brands with the ability to connect with and deliver highly relevant information to consumers while they are actively engaged in conversations about the products.

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20 07 2010

MediaMath Innovates Industry’s First Enterprise-Class Media Buying Platform

Publié par Share dans MediaMath

Inventor of the Demand-Side Platform segment and DSP innovator MediaMath has raised the technology bar again, unveiling a more powerful, intuitive and easy-to-use version of its heavyweight TerminalOne™

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20 07 2010

MediaMind Leverages IP Intelligence from Digital Element to Deliver and Measure Audience-Aware Campaigns

Publié par Share dans MediaMind (ex Eyeblaster)

Unlike traditional ad platforms that are built around publisher processes, the MediaMind platform was designed from an agency perspective to simplify campaign management and ad delivery, and to provide actionable analytics to increase campaign performance.  With Digital Element’s industry leading geographic targeting data, MediaMind will deliver the right audience at the right time with specific location based data at ad server level. This targeted approach will achieve messaging across multiple publishers in a single campaign.

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20 07 2010

Lenders Step Up Data Mining on Customers – Using Some Unorthodox Sources

Publié par Share dans Data Exchanges

Credit card companies are likely using Facebook data to monitor customers, speculates Security firm AVG’s Chief Research Scientist Roger Thompson in a blog post. He describes an encounter he had with his credit card company when his card had been suspended after purchases made during a trip to London triggered the card’s fraud detection system.

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20 07 2010

Moms Share More Data – If the Price is Right

Publié par Share dans Data Privacy (Données Personnelles), Emailing

More than 60% of moms said they would provide information about themselves to a trusted brand if it meant they would receive more personalized content. Seven in 10 of these women even said they would share certain information about their children if it meant they could get more relevant e-mail offers from their preferred brands.

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20 07 2010

When Facial Recognition Meets Check In

Publié par Share dans Data Privacy (Données Personnelles), Geo-localisation, Mobile (Téléphone Portable)

In short, Apple is not tracking individuals with the data. « When a customer’s device sends Wi-Fi, cell tower, GPS, or diagnostic location information to Apple, it does not include any information identifying the particular device or user, » Apple General Counsel Bruce Sewell said. Information that is collected is maintained for six months. Location-based data that is passed on to partners is converted into zip codes

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20 07 2010

Anonymouse

Publié par Share dans Rapleaf

Privacy is an incredibly important issue to us at Rapleaf; it informs all our business and engineering decisions. Occasionally, privacy concerns can lead us to some really interesting engineering challenges. We love this: not only do we get to work on protecting our users’ privacy, we also get a chance to tackle ridiculously challenging problems—stuff no one else is working on. It’s a win-win situation. One recent effort that exemplifies this attitude at Rapleaf is our Anonymouse1 project.

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19 07 2010

Life After Audience-Buying: Individuals-Buying

Publié par Share dans Uncategorized

Mediabrands has made a lot of noise about repositioning its media shops, and trading system Cadreon, around the notion that they are no longer buying media, but are now buying audiences. Hayes’ point is it’s not good enough to buy audiences. You have to buy the right audiences for a brand, and that means systems and processes that aggregate large, “scalable” audiences of individuals.

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19 07 2010

Observations Across The Ad Landscape

Publié par Share dans Best Off

Wepman also confirmed data is the new currency in the targeting world, but not all data is traded equally. Social sharing produces the most value data, followed by search intent, and retargeting.

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19 07 2010

Nielsen: This Isn’t Your Grandfather’s Baby Boomer

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Behavioral Surveys (Etudes Comportementales)

Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers’ lifestyle sparked by new technology.

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19 07 2010

Several Top 100 comScore Publishers Continue To Fuel adap.tv’s Growth

Publié par Share dans Uncategorized

Adap.tv, creators of the industry’s first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, today announced several new partnerships with leading online video publishers that continue to drive the rapid expansion of adap.tv.

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19 07 2010

Aggregate Knowledge Unveils Its AK Discovery Platform, the End-to-End Integrated DMP Solution Enabling Real-Time Customer

Publié par Share dans Aggregate Knowledge

Aggregate Knowledge, the sole pure-play data management and ad optimization platform (DMP) company, today unveiled its patent-pending AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.

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19 07 2010

New Privacy Bill Released, House To Consider Thursday

Publié par Share dans Data Privacy (Données Personnelles)

Rep. Bobby Rush (D-Ill.) unveiled a privacy bill on Monday that would require companies to obtain people’s opt-in consent before disclosing their personal information to third parties in some circumstances.

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16 07 2010

Googles plans for display market dominance.

Publié par Share dans Google

Another reason why Google may want more control of the DSP trading interface market is that it will allow Google to take more control of the audience segments (data) that ad buyers build when they trade via a DSP. Presumably someone at Omnicom has thought about this, and has a tight contract with Google around data ownership and usage. Microsoft (AdECN) and Yahoo! (Right Media) have got some serious catching up to do. At the time of writing, both are still in closed beta trials of their RTB capabilities. What happened last time Google were given the space to develop a lead like this…?

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16 07 2010

Making Digital Advertising More Efficient

Publié par Share dans Uncategorized

Campaign data gets pushed through third party intermediaries, ad networks and exchanges, demand side platforms and more.  Reporting, tracking and reconciliation tends to be manual and thus very inefficient.

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16 07 2010

Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware

Publié par Share dans Demand Side Platform, Verification Companies

« There are a lot of Trojans being introduced through the ads running on these networks that may come from exchanges or direct buys, but really they come from fake companies, » Caruso says. « These fake agencies are buying ads and launching malware. We’ve been looking for behavior and not just signatures. The industry has seen more than 25 million variants of malware. »

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