Behavioral Advertising / Publicité Comportementale

Ad Age’s Michael Learmonth looks at Google’s answer to Microsoft’s engagement mapping called « Campaign Insights. » According to Learmonth, Google compares data from the advertiser’s ad server and marries that to data from the Google Toolbar ( <– so that’s what it’s for!). The toolbar provides anonymous tracking of users who have been exposed to the ad and their habits such as what searches they did and sites they visited. The results are then compared to a similar group that hasn’t been exposed to an ad, and voila, two weeks later the advertiser gets an idea on how display budgets effects search. Two weeks though… that is a long time. As the timeline gets tightenend up, the data will become much more useful

Ce bulletin a été publié le Mardi 20 octobre 2009 11:16 et est classé dans Data Privacy (Données Personnelles), GoogleVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.