Behavioral Advertising / Publicité Comportementale

During my career in the interactive media industry, I’ve been lucky enough to help lead companies on the leading edge of many significant innovations, from behavioral targeting to mobile advertising. None of these developments, however, had the potential to be so fundamentally transformative for the industry as real-time bidding ( »RTB » for short) for display media. That’s why I am writing a column on this topic, because I truly believe that our industry is about to experience a revolution.

Ce bulletin a été publié le Mardi 20 octobre 2009 11:22 et est classé dans DataXuVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.