Behavioral Advertising / Publicité Comportementale

“The new Ad Exchange already includes over 40 ad networks from the U.S. and Europe, including most of the 25 largest ad networks in the U.S.,” Nearnberg says. “It already contains a variety of large premium publishers.”

Some of the buyers that have signed on to the service weeks after its unveiling include MediaMath, OMG Digital, Rocket Fuel, Tribal Fusion and VivaKi, according to Nearnberg. Sellers include About.com and eHarmony.

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