Behavioral Advertising / Publicité Comportementale

Companies are looking to build their own, large cookie pools. In some cases, these are companies with no real technology or mathematical expertise. The natural assumption is that by having large data sets, it would allow for informative ad decision making and that assumption is absolutely warranted. But again, we are only in the infancy stage when it comes to data intelligence and information decision making so it is important to understand all layers involved while pursuing the “data” path.

Ce bulletin a été publié le Mardi 27 octobre 2009 8:02 et est classé dans Lotame SolutionsVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.