Behavioral Advertising / Publicité Comportementale

“By strategically partnering with Brightcove, we are very excited to be able to expand the reach of our recommendation engine and ads to the leading online publishers,” said Adam Singolda, Founder and CEO, Taboola. “We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads. Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers.”

Ce bulletin a été publié le Jeudi 29 octobre 2009 1:50 et est classé dans Recommendation editorial & content, VideoVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.