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The latest attempt to aggregate data and serve targeted advertising b2b publishers is Bizo. The company claims to partner with 300 publishers like McGraw-Hill to gather highly granular data about business users, from the company they work for to their job type. Bizo says it is targeting not just trades but people in what it calls « Bizographic » profiles, a kind of massive database of anonymized business cards. « It’s a combination of things, » says CEO Russell Glass. « It is firm data — how large is it and where is it located and what [fields] is it competing in. And is it psychographics on the individual — how senior , what job function and educational level. » Glass says the system has about 45 million targetable uniques and is about to serve over 1 billion ad impressions a month with clients like UPS, J.P. Morgan and American Express.

Ce bulletin a été publié le Vendredi 30 octobre 2009 5:14 et est classé dans TechnologieVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.