If you’re brave (and bored), spend the next day tracking all the ads that you see online. I just did and in one minute I saw an ad for Nissan (I’m not in the market for a new car, but when I am, I may consider a Nissan), TJ Maxx (I love TJ Maxx, but hate sweepstakes), and The Financial Industry Regulatory Authority (I had to click on this ad just to see what it is and to make sure I didn’t have a computer invasion). However, I did reflect on an ad that confirms my choice in career: an ad from Overstock.com. Besides the fact that I love the online retailer, it always manages to behaviorally target me. And not with some generic message about $2.95 shipping or great deals, but with my own previously created shopping cart. The cart that I created at 3 a.m. when I couldn’t get back to sleep and had all the time in the world to shop (but not buy). Like a wild dream, the items I added to my cart the night before — a teapot, children’s clothing, and a new accent chair — were now packaged into a nice 300×250 ad staring at me as I read the latest celebrity gossip on People.com; those items that I left behind are now back, real and wanted — and that, deserves a click.
Ce bulletin a été publié le Mercredi 4 novembre 2009 10:40 et est classé dans Media Agencies (Agences Média)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.
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