Behavioral Advertising / Publicité Comportementale

I suggest you take a fresh look at display advertising. I’ve created a checklist of questions that will help you quickly identify ways to update your display advertising strategies:

• Do you know how your CPA has changed this year?
• Do you know the conversion and revenue contribution for all your digital channels?
• Are you using an ad exchange to optimize your media buy?
• Did you know that remarketing via an ad exchange can dramatically improve your customer yield and conversion rates?

If you answered « no » to any of these questions, take a look below for suggestions on how you can refine your display strategy.

Ce bulletin a été publié le Mercredi 4 novembre 2009 7:11 et est classé dans Media Agencies (Agences Média)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.