Behavioral Advertising / Publicité Comportementale

Moxie Interactive and OpenAmplify announced a new partnership that will give Moxie use of OpenAmplify’s semantic technology to discover intent from consumers engaged in conversations on social media sites. According to the release, this will give Moxie’s brand clients a better idea on how to connect with consumers. This doesn’t appear to be a competitor to Media6Degrees or 33Across. But, if Moxie starts dropping on users with OpenAmplify’s technology to re-target them later based on advertiser goals and consumer insights, then it will be competitive.

Ce bulletin a été publié le Mercredi 4 novembre 2009 6:25 et est classé dans UncategorizedVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.