06
11
2009
Hyper-targeted Ads on Social Networks
Publié par Share dans Social Networks (Réseaux Sociaux)There are four predominant types of ad targeting in use today.
- Keyword Targeting: Users search for keywords on a search engine, and ads are presented that match their search query.
- Contextual Targeting: Ads appear on a page with other content, such as a blog post or article, and the ads are targeted to match the « contextual » content of the page.
- Behavioral Targeting: Users take some action, such as visiting a Website, or searching for an airline, and they receive a browser cookie that records their action. Then, later, ads on other sites are targeted to them based on the information in that cookie. Search engines typically do not offer this type of ad, but there are many advertising services that specialize in behavioral targeting or « re-targeting » of users who have already visited your site.
- Psychographic/Demographic Targeting: Users are logged into a site, usually a social network, where they have a profile containing personal information about them and their interests. Ads are targeted based on this personal information. Because there are typically many targeting options that can be used in unison, this type of targeting is often referred to as hyper-targeting.
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