Behavioral Advertising / Publicité Comportementale

Taxonomy was discussed at length on the panel, as concerns about differences in the classification of data came to the forefront.  Panelists debated: Should the industry have a universal taxonomy as a way to help standardize data across the board?  One panelist said that his sales people can’t keep up with the algorithms doing the classifications and, therefore, are not in sync with the different data segmentation occurring in the industry.

Ce bulletin a été publié le Mercredi 11 novembre 2009 11:45 et est classé dans Best Off, Data ExchangesVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.