Behavioral Advertising / Publicité Comportementale

The second question a media buyer typically asks is, « What type of targeting do you offer within my target audience? » This query speaks to the core of the publisher’s challenge, as their goal is to sell their whole audience as the target rather than slice and dice their inventory into even smaller pieces. Once the discussion delves deeper into data targeting, retargeting or performance optimization, most publishers are left with a tiny budget, if they are still on the plan at all.

Ce bulletin a été publié le Mercredi 11 novembre 2009 11:48 et est classé dans Ad Networks (Régies Publicitaires)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.