Behavioral Advertising / Publicité Comportementale

Start a retargeting campaign to support your holiday sales. The right creative can increase conversion rates by targeting the visitors that have already been to your site. You can also lower acquisition costs because retargeting is much less expensive than PPC advertising, so « reacquiring » those lost visitors is much less expensive than another organic click — and you can get them back without relying on a Google, Yahoo, or Bing search to do it.

Ce bulletin a été publié le Mercredi 11 novembre 2009 7:53 et est classé dans Retargeting / Remessenging (reciblage)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.