Behavioral Advertising / Publicité Comportementale

Collective, a leading media and technology solutions company for online display advertising, today released AMP 3.0, the next generation of its audience targeting, media analytics and reach extension platform for buy-side and sell-side ad networks. In an advertising industry first, AMP not only allows marketers to watch the responses of their audiences in real-time, but also enables them to see the likely responses of consumers that they did not originally target. The resulting insights are expected to significantly boost the returns of the display advertising channel.

Ce bulletin a été publié le Jeudi 19 novembre 2009 1:47 et est classé dans Collective MediaVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.