Behavioral Advertising / Publicité Comportementale

Data ownership and retention, and the value of audience data to both advertisers and publishers, was a hot topic in 2009. So, it will continue to be in the next. As companies like eXelate or BlueKai actively partner with publishers to collect user data from their sites and sell it through their data marketplaces, marketers can gain greater insight into the Internet users they’re trying to reach.

Ce bulletin a été publié le Jeudi 19 novembre 2009 10:44 et est classé dans Data ExchangesVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.