MediaMath’s Mark Mannino provides an in-depth review of Google’s Teracent acquisition from his « Display And Search » blog. Mannino suggests that there’s a lot more going on with Teracent tech than just multi-variate creative and writes, « While Teracent is known for its dynamic creative product, buried within its technology is the ability to buy media dynamically. They just focus more on the creative while others focus on media and/or data. So Google just bought a DSP, and I guarantee they know it. »

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