Behavioral Advertising / Publicité Comportementale

Using research from AT&T Labs that showed « any person in contact with an existing customer of a firm is three to five times more likely to respond to a message from the firm, » Media6Degrees founders saw a similar opportunity with the advent of the social Web.  At the heart of its technology are three primary components: a pixeled ( »tagged ») advertiser Web site, site visitors who demonstrate a certain degree of interaction ( »loyalty ») with this site, and anonymous user data collected by third-party social networking applications and shared with Media6Degrees. Once a loyal user has been identified, Media6Degrees looks at its user data to find and target advertising to their friends

Ce bulletin a été publié le Mardi 1 décembre 2009 11:07 et est classé dans Media6degreesVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.