Behavioral Advertising / Publicité Comportementale

Mathematical ad optimization has traditionally been reserved for direct response marketers. Online video has propelled internet advertising beyond simple-to-measure response metrics. Thanks to the combination of the Dimestore technology with TidalTV’s real time optimization capabilities, brand marketers can finally optimize against key branding metrics in real-time while a campaign is still in flight. Furthermore, branding measurement will be built into campaign reporting just like click-through rates are

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