Behavioral Advertising / Publicité Comportementale

Retargeting is just that: reaching consumers who are already familiar with an advertiser’s brand because they previously saw an ad or purposely visited the advertiser’s site or landing pages. By using cookies and page tags, vendors offering retargeting capabilities can measure when a consumer has come in contact with a Web ad (even if she doesn’t click on it) or has visited an advertiser’s Web pages. This generally also means that this particular consumer has already entered the sales funnel (and is product aware) and is ready to be engaged in ways that will help build interest and desire for the offer.

Ce bulletin a été publié le Mercredi 16 décembre 2009 10:54 et est classé dans Retargeting / Remessenging (reciblage)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.