Behavioral Advertising / Publicité Comportementale

So while online advertising has certainly hammered newspaper and other traditional media, “from a profitability point of view, competition for advertising between two super-targeted online media is worse than competition between the New York Times and the Wall Street Journal,” according to Bonatti. “Instead of competing for one large pool, one big market, you will have price war in each targeted segment as the slice gets more and more narrow.”

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