Behavioral Advertising / Publicité Comportementale

Among all of the possible messaging goals a marketer might get assigned, convincing online users that targeted advertising will be good for them has to be one of the toughest. As we have discussed in these columns, and at recent OMMA Behavioral shows, the communications piece of the online privacy and data collection puzzle is going to be the most daunting. How do you explain the technology behind digital ad targeting quickly and fairly enough so the consumer can make an informed choice about opting in or out, sharing their surfing history, etc.?

Ce bulletin a été publié le Jeudi 31 décembre 2009 7:30 et est classé dans Interesting Article (Article de fond)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.