Behavioral Advertising / Publicité Comportementale

Demand-Side Platforms: If there was a watchword of 2009, it was efficiency. That’s likely to continue well into 2010. Internet advertising remains inefficient to buy and sell. At the same time, behavioral advertising has attracted even more marketers to the notion of buying the audiences they want, using content as one of several signals. These trends led to the construction of ad exchanges

Ce bulletin a été publié le Mercredi 6 janvier 2010 9:46 et est classé dans Demand Side Platform, Media Buying PlatformVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.