Behavioral Advertising / Publicité Comportementale

Adchemy’s growth is a result of increased demand for their audience management platform which uses science and data to help marketers and their agencies connect with their audience in meaningful ways. The Adchemy platform allows marketers to customize banner ads, search ads and websites in real time. It consolidates audience data, identifies audience segments, values them, and automatically delivers relevant and consistent marketing messages to each segment. As a result, marketers can massively scale their digital marketing campaigns while maximizing audience engagement and conversion.

Ce bulletin a été publié le Mardi 19 janvier 2010 10:03 et est classé dans TechnologyVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.