Behavioral Advertising / Publicité Comportementale

Opera’s Turbo service routes sessions though the company’s servers, in theory enabling Phorm-esque tracking and advertising placement, should Opera decide to offer such a thing in exchange for greater browsing speed. AdMarvel has traffic management and analytic software which would fit well with such an offering, with the customer able to opt out (or in) as they wish. Certainly it’s the tracking and management of mobile advertising that Opera will be interested in from AdMarvel, and while greater targeting may come later, the important thing now is to have an offering in place.

Ce bulletin a été publié le Mercredi 20 janvier 2010 11:40 et est classé dans Mobile (Téléphone Portable)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.