Behavioral Advertising / Publicité Comportementale

Four of Germany’s largest media groups are set to form a shared web advertising network, after winning clearence from the European Commission’s competition department. The commision said there was no anticompetitive effect from a “proposed joint venture would develop and sell a new product to allow advertisers to reach better defined target groups of Internet users whose profiles would be created based on anonymous data collected throughout a large network of participating websites”.

Ce bulletin a été publié le Vendredi 22 janvier 2010 8:05 et est classé dans Best Off, wunderloop (AudienceScience)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.