Behavioral Advertising / Publicité Comportementale

I am sure that other vendors have either deployed or will follow suit with mortal-friendly behavioral analytics. Actually, I can imagine some downsides to proliferating BT tools around the office. Who is going to monitor which audiences are being tapped — for what, by whom, and to what end? But what struck me about watching someone play with these drag and drop attributes was the toy-like aspect to these technologies. Finding new and creative uses for behavioral data is going to be a kind of play and there is a real advantage to making what had been a black box into a crate of Legos.

Ce bulletin a été publié le Vendredi 29 janvier 2010 11:20 et est classé dans Best OffVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.