Behavioral Advertising / Publicité Comportementale

As we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. I spoke with eMarketer Senior Analyst Dave Hallerman the other day just as he released a new research piece on audience ad targeting. On the one hand, Hallerman had some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. Behaviorally targeted display will outpace the display market generally, as it moves from a 14.2% of all display spending this year to 19.8% in 2014.

Ce bulletin a été publié le Mercredi 24 février 2010 11:05 et est classé dans Key Figures (Chiffres Clés)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.