Behavioral Advertising / Publicité Comportementale

Our shopper panels and demographic slices are overlaid with TV viewing and online behavior, allowing us to measure both activity and impact across millions of households. Since 2004, we’ve conducted more than 500 studies showing the impact of online campaigns equating to somewhere in the area of $200MM worth of advertising on CPG purchases, and our recent joint venture with Catalina leverages their 50 million shoppers to expertly project ROI of both TV and online ads.

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