Behavioral Advertising / Publicité Comportementale

When we buy an audience segment from a behavioral targeting vendor, we’re hoping to reach a group of consumers for which our message resonates so we can do a better job of getting our messages in front of the right people. In its purest sense, this is just good and efficient business practice. To avoid targeting in favor of a one-size-fits-all reach and frequency based marketing campaign leads us away from these marketing efficiencies and is wasteful, inefficient, and unnecessary.

Ce bulletin a été publié le Mercredi 10 mars 2010 11:05 et est classé dans Interesting Article (Article de fond)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.