Behavioral Advertising / Publicité Comportementale

While online targeting abilities certainly benefit advertisers, it’s interesting that the Facebook home page ads used by big brands on a daily basis are often served with only the broadest of targeting parameters, namely age and gender. While Facebook can target your every interest, that’s not how major brands use the platform. They see it as a reach play. As I write this, my home page ad is for « Food Wars, » from the Travel Channel – same as yours, I bet. It’s only relevant to me in as much as I like to eat food and watch TV.

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