Behavioral Advertising / Publicité Comportementale

The agreement gives media agencies and advertisers the ability to use Nielsen’s household segments — PRIZM, P$YCLE and ConneXions — alongside anonymous online data from cookies that represent consumer interest and purchase intent, for the more than 150 million unique U.S. Internet visitors that are part of the eXelate eXchange. The company will combine the information with Nielsen’s database, which spans 115 million American households. Advertisers and agencies will have the same frame of reference when buying online impressions that tap into Nielsen data as they do when buying offline media.

Ce bulletin a été publié le Mercredi 17 mars 2010 9:53 et est classé dans Nielsen, eXelateVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.