Behavioral Advertising / Publicité Comportementale

Orange will operate the market, bringing suppliers (publishers) and buyers (agencies and advertisers) to the market. OpenX will power the underlying global market and technology. All supply and demand will connect via the single global market that OpenX powers, ensuring the full network effect and global competition so important to online ad marketplaces. At the same time, customers in Europe will be sold and supported by a local, dedicated Orange team with a very rich understanding of the needs and subtleties of each market.

Ce bulletin a été publié le Mercredi 31 mars 2010 1:32 et est classé dans Ad Exchanges (Places de marché), OrangeVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.