Behavioral Advertising / Publicité Comportementale

Traditional agencies do not have the technological and quantitative skill set required to succeed in the digital space. The truly innovative digital agencies are able to conduct real-time multivariate tests on their campaigns and optimize each element in flight. They maintain massive databases capable of crunching performance data, and utilize that information to tweak creative, media placements, demo targeting, behavioral targeting, landing page layout etc. on an hourly basis. I have yet to see a tradtional agency that is this agile.

Ce bulletin a été publié le Lundi 5 avril 2010 8:10 et est classé dans Media Agencies (Agences Média)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.