Behavioral Advertising / Publicité Comportementale

The company, which just began supporting companies in the U.S. like AllPosters.com, boasts serving up about 4 billion retargeted ad impressions per month. In Europe, Criteo retargets ads for Expedia and Dell, and U.K. retailer Marks & Spencer. Experience gained in Europe puts Criteo ahead of the U.S. market in terms of protecting consumer privacy, Rudelle says. « We have been working in countries like Germany, which is probably the most demanding country in the world when it comes to privacy, » he says. « We put a direct opt-out link on all retargeting display banners in Europe, and hope to bring this feature into the U.S. market. »

Ce bulletin a été publié le Jeudi 8 avril 2010 10:18 et est classé dans CritéoVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.