Behavioral Advertising / Publicité Comportementale

Facebook’s PR team spent the wee hours of the morning today scrambling to walk back a Financial Times article that said the social site would begin offering behavioral targeting. The Palo Alto, CA-based Internet company refuted the FT.com piece that ran over the weekend stating data would be collected for advertising purposes from the new « Like » button. FT.com originally reported that the data would be used to enhance the profile-based targeting already employed by Facebook advertisers. Citing « some marketers » in the article, it said the initiative would be announced at the social site’s developer conference, f8, which kicks off on Wednesday.

Ce bulletin a été publié le Lundi 19 avril 2010 6:37 et est classé dans FacebookVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.