Behavioral Advertising / Publicité Comportementale

The hub’s journalists answer emails generated by stories and read the comments. This makes them the primary back-channel from the BBC’s audience to its journalists. There was a fascinating and comprehensive 2008 study on the impact of “user-generated content” at the BBC, which found that “journalists and audiences display markedly different attitudes towards…audience material,” among many other things. So I asked Costeloe to what degree user feedback shapes the news agenda today.

Ce bulletin a été publié le Mercredi 5 mai 2010 9:15 et est classé dans Recommendation editorial & contentVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.