Behavioral Advertising / Publicité Comportementale

The ad industry is going to go through a big transformation. The technology already exists to sell to a user or audience, but this will be a much different experience. For example, today you can be watching baseball, and there will be an ad on the backstop behind the players tailored to your state or area. But eventually, we could put a car you designed there, or something specific to you. It becomes very relevant advertising. We’re working with our media partners to get ready for that, and of course media is what’s crushing in terms of the Internet.

Ce bulletin a été publié le Vendredi 14 mai 2010 8:19 et est classé dans Best OffVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.