Behavioral Advertising / Publicité Comportementale

Experian Marketing Services and INVIDI will provide consumer segmentation across traditional and digital media for advertisers, television networks and multichannel television distributors. The Experian data will increase targeting precision to optimize efficiency and effectiveness of advanced advertising techniques based on more accountable measurement of addressable television. Experian Marketing Services gives marketers the broadest and deepest set of consumer data from 215 million individuals and 110 million households in the United States to enrich the understanding of customers across all online and offline channels and media.

Ce bulletin a été publié le Jeudi 27 mai 2010 8:35 et est classé dans Experian, Invidi, Television / IPTVVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.