03
06
2010
AdSafe Releases Quarterly Analysis of Display Advertising Industry
Publié par Share dans Key Figures (Chiffres Clés)The key findings cited in the report are:
- 2.89% of inventory was served outside campaign Geo-Targeted specifications
- 47% of traffic was served by Exchanges, Real-Time-Bidding Platforms or Demand Side Platforms, a significant increase in the use of these channels from last quarter
- 86.5% of AdSafe observed inventory was transparent, meaning it was IAB Category I, II or III inventory and some degree of source level transparency was provided
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