Behavioral Advertising / Publicité Comportementale

The first feature of the new Glam Adapt is the ability to buy audience at scale. Remember the ad net has over 160 global users in its network – and has an advertising-friendly female audience. Glam Adapt has a number of multi-targeting features, including behavioural, contextual, geo, retail data and cookie-based targeting. The new platform will have deeper audience insights, offering advertisers more tools to turn audience data into actionable insights.

Ce bulletin a été publié le Jeudi 10 juin 2010 12:08 et est classé dans DSP (Demand Side Platform), Publishers (Editeurs), RTB (Real Time Bidding)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.