Behavioral Advertising / Publicité Comportementale

Although the proposal is still mostly seen as something done by men, women are in the majority when searching for engagement rings (57%). Perhaps this can be explained by the fact that many couples buy a ring together, women researching the options after a proposal (or before if they are a bit obsessed). The most searches (58%) come from the age group 25-34.

Wedding venues are predominantly searched for by women (66%!) but searches are more evenly spread across the ‘younger’ age groups with the age brackets 50-64 and 65+ representing 10% of searches.

When it comes to honeymoons, men search a bit more than women (52% opposed to 37% with 11% being unknown).

Women may feel an uneven amount of searching rests on their shoulders as they are also in the majority when looking for an online ‘quickie divorce lawyer’ (51.9%).

Ce bulletin a été publié le Lundi 14 juin 2010 8:33 et est classé dans Behavioral Surveys (Etudes Comportementales), MicrosoftVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.