Behavioral Advertising / Publicité Comportementale

Facebook’s userbase is so massive, and its database of user data is so rich, that it can do good business simply by selling ad space and by hosting apps on its own platform. “With the amount of volume they have, they only have to do simple things,” Phillips says. “They can make enough money selling big marketers volume impressions online, by running ads at their own site based not on keywords but on the actual tastes and preferences of Facebook users.”

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