Behavioral Advertising / Publicité Comportementale

IBM announced a definitive agreement to acquire Coremetrics, a leader in web analytics software.  Coremetrics, a privately held company based in San Mateo, CA, will expand IBM’s business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.  Financial terms were not disclosed.

Ce bulletin a été publié le Mardi 15 juin 2010 9:36 et est classé dans Coremetrics (IBM), Merger & Acquisition (Fusion/Acquisition), zzzVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.