Behavioral Advertising / Publicité Comportementale

Addante describes that company right now as “hyper-focused around three goals for our platform by Q3 and Q4”. One is to maintain its position as the top provider for yield optimization, which involves increasing the value of publishers’ online ad inventory; the second part of the plan involves being in the top five in terms of audience reach—according to Quantcast, Rubicon reaches 550 million users worldwide, behind only Google. The other goal is to be the second most used platform for real-time bids for online inventory.

Ce bulletin a été publié le Mardi 15 juin 2010 8:25 et est classé dans RTB (Real Time Bidding), Rubicon Project, zzzVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.