Behavioral Advertising / Publicité Comportementale

Starbucks’ 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse’s new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald’s fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo – affected in the calculations by its low price points and low purchase frequency for its products – saw the lowest value with a difference of $28.52.

Ce bulletin a été publié le Mardi 15 juin 2010 9:25 et est classé dans Advertisers (Annonceurs), Behavioral Surveys (Etudes Comportementales), Facebook, zzzVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.