Behavioral Advertising / Publicité Comportementale

With over 70 million members, LinkedIn has the ability to take even the most targeted B2B audience niche and create a large sample size for targeted ads. An audience roadblock enables you to own the « home » page of anyone in that selected audience for a certain period of time. For example, if you only wanted to reach IT professionals in healthcare, you could own the beginning of all their user experiences and own all the ad real estate they see on their start page after they have logged in.

Ce bulletin a été publié le Mardi 22 juin 2010 7:07 et est classé dans LinkedinVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.