Behavioral Advertising / Publicité Comportementale

Interpublic and Microsoft today will announce a move that is expected to reenergize Madison Avenue’s ongoing attempts to develop a simple, industry-wide system to remove much of the paperwork, faxing and human labor involved in processing media buys. The initiative, which Microsoft and Interpublic’s Mediabrands division have been incubating internally for the past year under the codename « MOMS » (Media Operations Management System), will officially be turned over to the American Association of Advertising Agencies (AAAA) today, which will invite other agencies, marketers, media and technology solutions providers to become part of an industry coalition.

Ce bulletin a été publié le Mardi 22 juin 2010 8:38 et est classé dans Media Agencies (Agences Média)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Les réponses ne sont plus admises, mais vous pouvez faire un rétro-lien depuis votre site.