Behavioral Advertising / Publicité Comportementale

Clearly a hot topic in online ad-tech right now is the rise of exchange-based buying and the advent of real-time bidding platforms (RTB) that allow advertisers and publishers to transact on an impression by impression basis. Given all the focus on RTB I sometimes have to remind myself that true real-time trading is less than a year into its existence. And given its nascence, the landscape of companies (buy side platforms, sell side platforms, data providers, agencies, brands, publishers, etc.) that are playing a part in these exchanges is changing rapidly.

Ce bulletin a été publié le Jeudi 24 juin 2010 5:47 et est classé dans TriggitVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.