Concerned about its customers’ self-esteem, audience gatekeeper AudienceScience has introduced two programs to boost its clients’ and partners’ confidence in its data and audience segments. Adhering to NAI, IAB and FTC guidelines, the Quality Data Guarantee program ensures that all third-party and internal data meet industry principles regarding notice of collection, use, and consumer opt-out, as well as staying far away from personally identifiable information.

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